Pets at Home VIP loyalthy scheme
The VIP (Very Important Pets) club is a loyalty scheme offered by Pets at Home. The scheme boasts 10 million members and it's rapidly aging logo (see at the bottom of this page) needed re-branding.
The brief was evolution, not revolution. Whilst also incoroprating colours from some of the partners within the Pets at Home family such as Vets4Pets and the Groom Room.